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Birds Eye Facebook app traces petits pois provenance
Birds Eye has launched a Facebook app that allows shoppers to trace the brands frozen petit pois back to the field they were grown in.
Consumers can enter a 10-digit on-pack code on Birds Eyes Facebook page to access information and videos about where and how the petits pois were harvested. Birds Eye is using the app to highlight the fact its peas are frozen within no more than two-and-a-half hours of harvesting.
Senior brand manager Matt Blackmore said Birds Eye was proud of the story behind its petits pois: we wanted to share this story with our consumers and create an understanding of the journey our petits pois go on before they reach peoples plates.
