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Food sales edge up in August
Food sales in August missed out on a certain Olympic bounce this year - but still managed to climb 1.4% on a like-for-like basis, new figures have suggested.
Food was the slowest growing retail category in August, as it suffered from tough comparatives with last years Olympic Games, but non-food sales rose by 2.1%. Overall UK retail sales rose 1.8% on a like-for-like basis, matching their performance in July.
Food sales growth was the slowest on record, except for Easter distortions, although there was a noticeable rise in demand for baking ingredients thanks to programmes such as The Great British Bake Off. Back to School spending also boosted sales in August as shoppers stocked up on Childrens clothes and shoes in preperation for the beginning of a new term.
The proportion of consumers willing to agree that the countrys economic situation had improved in the last few months rose from 10% in April to 21% in July, a recent study by Tesco and Dunnhumby found.
