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Joyville deserted as new Dairy Milk push focuses on the product

Joyville deserted as new Dairy Milk push focuses on the product

 

Mondelez has unveiled its new Cadbury Dairy Milk ad campaign and dropped the wackiness of the recent Joyville push for a more down-to-earth approach.
 
A £7.5m spend kicks off on the evening of the 18 January with a humorous 60-second ad featuring a bored office worker on hold on the phone who comes to life after eating some Cadbury Dairy Milk and starts lip-syncing to the hold music.
 
Mondelez said the ad was designed to focus on the taste of Cadburys Dairy Milk and highlights the spontaneous feeling of joy that comes with eating it.
 
The ad will also showcase the new packaging design introduced late last year and feature a new logo and illustrations of ingredients instead of pictures of chocolate.

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