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Mondelez defends Dairy Milk Shape Shift

Mondelez defends Dairy Milk Shape Shift

Mondelez have rubbished reports that the company is facing a revolt over the the Cadbury Dairy Milk bar shape - introduced a year ago.

Reports on Mumsnet and the Daily Telgraph suggest that aswell as the shape the recipe of Britains best-selling chocolate brand have been changed.

The newer Dairy Milk is divided into curved segments, rather than the classic rectangular shape.

Marketing Director, Matthew Williams said: We changed the shape of Cadbury Dairy Milk last August and the new shape was in stores last September. The shape of the product does not affect the taste, we have made no changes to the recipe.

Dairy Milks sales have increased 14.4% on volumes up 6.5% over the past year.

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