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Mondelez outlines trends to boost sales
Mondelez International aims to capture market share and grow sales through strategies such as combining brands and targeting trends, including the increasing demand for snacking.
The company has already begun to roll out its Milka chocolate brand containing inclussions from other branded products such as Tuc savoury biscuits and Oreo cookies. And it claimed its Marvellous Creations chocolate line, launched in the UK in May with inclusions such as popping candy, had already clocked up sales of £41M
Maurizio Brusadelli, president of UK and Ireland said one of the latest launches was Cadbury Dairy Milk with Daim bar inclusions, which had just hit the shelves. We have other combinations of Marvellous Creations on the horizon and we have just launched Cola and Pretzel inclusions.
Snacking was another major trend Mondelez are focusing on, snacks were either eaten to fuel the body, often between meals, lift consumers moods or to get a mental boost.
