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Mondelez rolls out cross-brand promo on sugar confectionary
Mondelez is launching its first-cross brand promotion in sugar confectionery, spanning Maynards, Bassetts and the Natural Confectionery Company.
The – Win Nothing But Fun Every Day – promotion will be rolled out across 32 products from 21 July. It will offer consumers a chance to win money-off vouchers as well as family prizes ranging from giant outdoor games to weekends away. The prizes had been designed to offer something for everyone in a mix of physical and experiential options.
Mondelez is supporting the push with PoS and digital activity.
