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Muller completes Cadbury Desserts Acquisition
Muller has completed its acquisition of the Cadbury desserts factory from Greencore.
The deal for the site in Minsterley, Shropshire was first announced back in June, when Muller said it was keen to expand its footprint in the chilled desserts category. The company had already been markering Cadbury desserts such as Mousse, Trifle and twin-pot products under licence for some time and said it was hoping to gain greater efficiencies by producing them as well.
Financial details of the deals were not disclosed.
Muller UK & Ireland Group CEO Ronal Kers said completing the Minsterley acquisition was a great was for Muller to kick off 2013.
Muller has the leading position in the UK desserts sector and this acquisition gives us the opportunity to further develop Cadburys brnak presence as part of our portfolio, and bring affordable luxury to the category, he added. We are excited about the plans for the Minsterley site and very much look forward to working with our new colleagues in driving the business forward throughout 2013 and beyond.
In addition to Minsterley, Muller made headlines in 2012 by acquiring liquid milk specialist Robert Wiseman Dairies in a £280m deal. The company has since unveiled a new, joint logo and branding identity for the Wiseman business which not operates under the name Muller Wiseman Dairies.
