Fresh Produce Manufacturer, Natures Way Foods has axed production of its branded bagged salad range - Lasting Leaf.
Sarah Baldock the firms Category & Innovation Director said - the brand no longer fitted into the strategic direction for the business, as a business we will now focus our expertise and resources on our customers bagged salad range, on driving market and customer growth, as well as expanding the other categories in which we operate.
Sarah Baldock also added - by developing these and the other exciting development opportunities we have identified, we will ensure the continued successful growth and expansion of Natures Way Foods for the future.