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Industry News
Mondelez defends Dairy Milk Shape Shift
18th September 2013
Mondelez have rubbished reports that the company is facing a revolt over the the Cadbury Dairy Milk bar shape - introduced a year ago.
Reports on Mumsnet and the Daily Telgraph suggest that aswell as the shape the recipe of Britains best-selling chocolate brand have been changed.
The newer Dairy M...More
Dominos pushes its greatness in brand ads
9th September 2013
Dominos has launched a nationwide advertising campaign to introduce its new – Greatness - positioning and promote its recently revamped logo.
The campaign is being fronted by a TV ad featuring a Dominos deliveryman travelling through a series of extreme weather conditions to ensur...More
2 Sisters and Campden BRI to create an academy
9th September 2013
2 Sisters Food Group is expanding its technical training regime by partnering with research organisation Campden BRI and creating a training and development hub at its Birmingham headquarters.
The 2 Sisters Food Group Technical Academy, in conjunction with Campden BRI, aims to enhan...More
