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Industry News
Dominos switches to using Facebook as acquisition channel
18th April 2013
Dominos Pizza is among the first UK brands to explore how it can use Facebook as an customer acquisition channel, as well as an engagement one, following the roll out of the social network’s ad exchange (FBX).
The enhancement of its social media strategy comes after it achieved its lowest eve...More
Moy Park takes over Marfrig Europe operations
18th April 2013
One of Europes leading food companies, Moy Park, is due to take responsibility for the leadership and management of its parent company Marfrig’s European operations.
The shift, which took effect Monday (15 April), has been announced as part of a reorganisation of the Marfrig Group, especially...More
Birds Eye takes mid-week dinners on tour
18th April 2013
Birds Eye has kicked off its biggest ever sampling tour - a six month push to promote the use of its products during the week.
Two sampling rigs will be visiting 320 supermarkets across the country to showcase the frozen food giants midweek ranges including Bake to Perfection, Rice Fusions and Fish...More
