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Tesco Healthy Living range launches
Tesco has rolled out its new Healthy Living range, with more than 230 products reformulated to be lower in salt, sugar or fat.
The retailer has launched a raft of products, including bakery items, ready meals, yoghurts and healthy treats. It said 85% of its Healthy Living range was either new or improved, with none featuring red lights under the governments new front-of-pack labelling system.
The new Healthy Living brand replaces Tesco Light Choices and Tesco Eat Live Enjoy.
Tesco is also skewing promotions in favour of the new products, with 3 for 2 deals running across the range, except for sandwiches, which are already included in meal-deal offers.
A Tesco spokesman has said: Helping our customers and colleagues to lead healthier lifestyles is very important to us. This range represents a shift in the way we think about healthy foods – we want to give our customers great-tasting products that make choosing healthier options easy.
Tesco said all products in the range contained at least 30% fewer calories than comparative products, with the range including seven new low-fat desserts, a wider array of vegetables in recipes such as curries, and a reduction of up to 45% in sugar used in its yogurts.
Products in the range include Chicken Laksa Noodles 300g, containing 265 calories per pack; Spiced Butternut Squash with Fruity Pilaf & Feta 330g; and desserts including Chocolate Sundae and Banoffee Muffin Dessert.
