A pioneering new digital advertising campaign is to roll out at 400 of Tescos stores, in a scheme led by the retailers outdoor media partner, JCDecaux.
The French giant announced the plans this week, which will see advertisers able to offer targeted compaigns to shoppers using Dunnhumby data.
JCDecaux MD sales Spencer Brewin revealed at a conference that advertisers would be able to target specific dayparts to optimise their campaigns, with afternoon, evening and night-time campaigns changed to suit different types of shoppers.
Spencer Brewin said the move was a hugely important step for outdoor advertising and it comes as Tesco ramps up the use of Clubcard to personalise offers to shoppers.