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Birdseye

Iglo Birds Eye is a leading business in the European frozen food market. It produces, markets and distributes branded frozen food products principally through the retail grocery channel. The UK, Germany and Austria are Iglo Birds Eye’s key markets, together representing 81% of total sales in 2005. The company also operates in Belgium, the Netherlands, France, Ireland and Portugal. In Continental Europe products carry the “Iglo” brand name, whereas in the UK and Ireland, products are marketed under the “Birds Eye” brand name.

In November 2006, the Permira Funds invested in the management buy-out of Iglo Birds Eye from Unilever.

The strategy developed by the management team will focus on leveraging the strong brands in the company’s core products around fish and vegetables and on improving the operational efficiency of the business.
 
HISTORY:
 
Yes, there was a Mr Birdseye - Clarence Birdseye. And by lucky chance he discovered that frozen fish tasted just as good as fresh fish after it had been thawed and cooked.
 
He also learned that food frozen quickly in deep winter tasted better than food frozen more slowly in spring or autumn. This led him to develop his Quick Freeze Machine which he unveiled in 1925.
 
Since then, quick freezing great food has become core to all we do, creating the best taste possible. We freeze everything when it’s at the peak of perfection, so no need for additives, colourings, preservatives or flavourings. Just great food from the freezer.

“

Silver Stone have worked with Natures Way Foods Ltd for over 10 years. They have taken the time to build a long standing relationship through developing a deep understanding of our business and ethos. What sets them apart from their rivals is their ability to quickly understand our specific needs for each role. They do not waste our time with inappropriate candidates and only provide candidates with the right skills and approach to fulfil the job specifications across a broad range of roles. The Account Manager is always available to help and their food industry knowledge is exceptional, we would not hesitate in recommending them; they do what they say they will do

”
Sarah-Jayne Richardson HR Manager Operations