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Industry News
World Cup helps Moy Park engage 40% of the population
23rd June 2014
Poultry processor Moy Parks sponsorship of the World Cup in Brazil has helped it engage with 40% of the world, the firms Director of Brand Marketing has claimed.
Andrew Nethercott, Director of Brand Marketing said - Scale is very important from a brand point of view and the World Cup doesn’...More
Mondelez aims to buy all online video ads programmatically
18th June 2014
Mondelez International is looking to transform the way it generates online video effectiveness by automating the way it plans and buys inventory through automated, or so-called programmatic technologies.
The snacks maker has penned a global deal to use ad tech firms Tubemoguls software to optimise ...More
Moy Park invests over £1M to tackle campylobacter
17th June 2014
Brazil 2014 World Cup sponsor Moy Park has invested over £1M in research and practices to help the poultry industry tackle the food poisoning bug campylobacter.
Research projects have involved initiatives across 600 farms in Northern Ireland and England looking at inputs such as feed and wa...More
