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Industry News

Tesco to sell high-welfare spoiltpig sausages

Tesco to sell high-welfare spoiltpig sausages

15th January 2014
In addition to nationwide listings in Ocado and Morrisons, spoiltpig sausages have secured a place in 80 Tesco stores in the south west. The brand is owned by Denhay Farms, and their sausages are made entirely from pigs that are outdoor reared and are approved by the Freedom Foods label.  J...MoreMore
Iglo Group reinstates CMO role to lead 100m marketing strategy

Iglo Group reinstates CMO role to lead 100m marketing strategy

14th January 2014
Iglo Group is reviving its chief marketing officer role a year after it was axed with the appointment of Mondelez International senior marketer Luca Miggiano, one of a string of new positions created to MoreMore
Joyville deserted as new Dairy Milk push focuses on the product

Joyville deserted as new Dairy Milk push focuses on the product

13th January 2014
  Mondelez has unveiled its new Cadbury Dairy Milk ad campaign and dropped the wackiness of the recent Joyville push for a more down-to-earth approach.   A £7.5m spend kicks off on the evening of the 18 January with a humorous 60-second ad featuring a bored office worker on hold o...MoreMore
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