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Industry News

Cokes - Share a Coke - drive helps it pull clear of Pepsi in UK

Cokes - Share a Coke - drive helps it pull clear of Pepsi in UK

23rd July 2013
Coca-Colas - Share a Coke - campaign appears to have hit home in the UK as data shows growth of the soft drink firm’s master brand outpacing rival Pepsi by a clear margin in the weeks since launch.  Retail sales of the Coca-Cola brand jumped 2.9 per cent year-on-year to £292.93m in...MoreMore
Cadbury and Mars push to boost chocolate sales in slow summer months

Cadbury and Mars push to boost chocolate sales in slow summer months

17th July 2013
Cadbury and Mars are looking to generate demand around traditionally slow summer months with activity created to encourage consumers to purchase chocolate on different occasions. Chocolate marketers have previously dialed down their activities between April and August because of the warm weather an...MoreMore
Warburton is biggest bakery brand in London

Warburton is biggest bakery brand in London

25th June 2013
Warburtons traditional heartland is the north of England but it has now overtaken Hovis as the biggest bakery brand in London. The family-owned baker was founded in 1876 in Bolton, where the company is still based. It only entered the London market in 2003, when it opened a bakery in Enfield. Now ...MoreMore
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